One of the most difficult challenges I faced in my initial management role was executing the strategic plan. We had all the necessary components, such as the vision, mission, and other important elements, but it was assumed that these would magically translate into tangible achievements.
We’ve all heard of strategic communication, but what is tactical communication?
The reality is that strategic plans must include a solid system of tactical tools and techniques. This can be achieved by creating simple and practical forms, standard operating procedures (SOPs), manuals, workflow maps, and other methods that help to see the overall picture and build accountability at all levels of the organization.
Getting the tactical side of communications right is where 90% of the effort lies. It is the lifeblood that keeps teams aligned, stakeholders informed, and projects on track. If strategic communication is about “what” we do, tactical is “how” we will do it.
Strategic and tactical communication must work together to achieve your vision, goals, and objectives. Implementing a clear tactical communication policy ensures that everyone is aligned with the same objectives.
Designing an efficient tactical system can make the difference between mere productivity and true success.
