One of the most difficult challenges I faced in my initial management role was executing the strategic plan. We had all the necessary components, such as the vision, mission, and other important elements, but it was assumed that these would magically translate into tangible achievements. We’ve all heard of strategic communication, but what is tactical […]
Author Archives: elucidatewriting
The High Cost of a Typo
By now, you may have heard that Lyft, the taxi company, projected a key profitability metric by an astounding 500 basis points or a 5% increase this week. The stock market did its thing – and shares soared by 67% to a level that the company had never experienced before. One hour later…. The CFO […]
Where do you see yourself in five years? The case for living in the present.
It’s a new year, and people are working on goal setting, planning the next milestone, or creating vision boards. In the age of hyper-productivity, we are bombarded with messages and tools to help us conquer the next milestone, years, if not decades, ahead. My least favorite question is, “Where do you see yourself in five […]
Improve Your Strategic Communication Skills with These Three Practical Tips.
In a world overflowing with voices, communicating strategically sets you apart and establishes your brand as a leader in your industry. But what exactly is strategic communication? Strategic communication is intentionally using communication tactics to convey key messages to your audience. It’s crucial to integrate these tips into all aspects of your communication. Whether through […]
Did we change the definition of literally?
How often do we hear this poor word misused by influencers on social media or in everyday interaction? “Literally” is meant to indicate factual accuracy, and when misused, it can cause confusion or misinterpretation. People often use the word “literally” to mean something figuratively, hyperbolically, or metaphorically. It’s crucial to use the right words in […]